Real-Time Journal Entries: A 2025 Guide

January 21, 2025
Jason Berwanger
Finance

Learn how real-time journal entries are transforming finance, enhancing accuracy, and streamlining processes for businesses seeking efficiency and growth.

Manual journal entries? So last century. Ready for real-time insights? This post explores how journal entry automation is transforming business finance. We'll cover emerging trends, what the future holds, and how HubiFi's innovative software helps high-volume businesses like yours. Let's dive into the world of real-time journal entries.

Key Takeaways

  • Emerging Technologies: Discover the latest technologies driving the evolution of automated journal entries.
  • Future Predictions: Gain insights into the anticipated developments in journal entry automation over the next decade.
  • HubiFi's Innovations: Learn how HubiFi is leveraging advanced technology to lead in journal entry automation.

The Future of Automated Journal Entries

Automated journal entries aren’t just a passing trend; they’re essential for modern businesses that want to improve efficiency and accuracy in their financial processes. As BlackLine points out, automating journal entries speeds up the process, improves accuracy, and frees up accountants to focus on more strategic tasks. This shift toward automation is driven by the very real need to eliminate manual data entry, which is often slow and prone to errors.

At HubiFi, we know that automating journal entries improves business accounting by reducing errors, saving time, and improving compliance. Integrating these solutions with existing systems allows for real-time processing, which is crucial for timely financial reporting. This is especially important for high-volume businesses that need to keep their financial data up-to-date.

Emerging Tech in Journal Entry Automation

Looking ahead, several key technologies will shape the future of automated journal entries. Artificial intelligence (AI) and machine learning (ML) will play a larger role in identifying patterns and anomalies in financial data, enabling more proactive fraud detection and risk management. Think of it like having a super-powered assistant who can spot potential issues before they become major problems. Trintech’s journal entry software already highlights the impact of automation, showing how manual journal entry processes are slow, error-prone, and lack transparency. Automating these entries allows for faster and more accurate financial closes, giving businesses a competitive edge.

Furthermore, blockchain technology has the potential to revolutionize audit trails and ensure data integrity. By creating a secure and transparent record of every transaction, blockchain can significantly reduce the risk of fraud and manipulation. This increased transparency can also streamline audits, making the entire process more efficient and less costly.

What's Next for Journal Entry Automation?

Over the next five to ten years, expect to see even greater integration between automated journal entry systems and other financial software. This seamless flow of data will provide businesses with a more holistic view of their financial performance, enabling better decision-making. Imagine having all your financial data readily available in one place, giving you a clear and accurate picture of your business's health. This also allows for more accurate revenue recognition.

As automation becomes more sophisticated, it will also unlock deeper financial insights. Automating journal entries improves efficiency and reveals previously hidden financial insights, such as subtle margin erosion. This allows businesses to identify and address potential issues before they impact the bottom line. Instead of spending time on tedious manual tasks, finance teams can focus on strategic initiatives that drive growth and profitability.

HubiFi's Vision for Automated Journal Entries

HubiFi is committed to staying at the forefront of these advancements. Our automated revenue recognition solutions are designed to help high-volume businesses achieve ASC 606 and IFRS 15 compliance, providing real-time analytics and dynamic segmentation. We offer software integrations with popular accounting software, ERPs, and CRMs, ensuring that your financial data is always accurate and accessible. Learn more about how HubiFi helps high-volume businesses succeed. Learn more about HubiFi or schedule a demo to see our solutions in action. You can also explore our pricing information.

What Are Automated Journal Entries?

Automated journal entries are a critical component of modern accounting systems, enabling businesses to streamline financial operations, enhance data accuracy, and support strategic decision-making. By automating the process of recording financial transactions, companies can reduce manual errors, save time, and ensure compliance with accounting standards.

Understanding Automated Journal Entries

Journal entry automation involves importing data from internal and external sources to create journal entries in a company's general ledger automatically. This process often uses templates, preset rules, and artificial intelligence, streamlining what was once a tedious manual task. Think of it as setting up a system where transactions automatically flow into your financial records based on predefined criteria.

Manual vs. Automated Journal Entries: Pros and Cons

Why Manual Journal Entries Can Be a Problem

Manual journal entries are slow, inconsistent, and error-prone, especially with high transaction volumes. Anyone who's spent hours hunched over spreadsheets knows how easy it is to make a mistake. These errors can have a ripple effect, impacting everything from financial statements to audit risk. Auditing manually created entries is also more difficult and time-consuming, adding unnecessary expense to the audit process.

Beyond the risk of errors, manual journal entries consume valuable time and resources. Your finance team spends hours on repetitive data entry, hindering their ability to focus on strategic initiatives that drive business growth. This manual process can also create bottlenecks, delaying the close of financial periods and hindering timely reporting.

The Benefits of Journal Entry Automation

Automating journal entries improves accuracy, reliability, and transparency in financial reporting, reducing audit risks. It also frees up your accounting team from tedious data entry, allowing them to focus on more strategic work. Instead of chasing down discrepancies, your team can contribute to higher-level analysis and planning. Real-time financial reporting, crucial for informed decision-making, becomes achievable with automation.

For companies dealing with high-volume transactions, a solution like HubiFi's automated revenue recognition software can be particularly beneficial in ensuring accuracy and efficiency. By automating complex revenue recognition processes, HubiFi helps businesses comply with ASC 606 and improve overall financial management. This automation not only streamlines operations but also provides valuable insights into revenue trends and performance.

Exploring Emerging Tech for Journal Entry Automation

The field of journal entry automation is rapidly evolving, driven by several key technologies:

AI and Machine Learning for Journal Entries

AI and ML are at the forefront of journal entry automation, enabling systems to learn from historical data and improve accuracy over time. These technologies can:

  • Predict and Suggest Entries: AI algorithms can analyze past transactions to predict and suggest journal entries, reducing the need for manual input.
  • Anomaly Detection: ML models can identify unusual transactions that may indicate errors or fraud, enhancing the reliability of financial records.

How RPA Transforms Journal Entries

RPA involves the use of software robots to automate repetitive tasks. In the context of journal entries, RPA can:

  • Automate Data Entry: Bots can extract data from various sources, such as invoices and receipts, and input it into accounting systems.
  • Reconcile Accounts: RPA can automate the reconciliation process, comparing entries across different accounts to ensure consistency.

Secure Journal Entries with Blockchain

Blockchain offers a decentralized and immutable ledger, which can:

  • Enhance Security: Transactions recorded on a blockchain are secure and tamper-proof, reducing the risk of fraud.
  • Improve Transparency: Blockchain provides a transparent record of all transactions, making it easier to audit financial records.

Cloud Computing and Journal Entry Automation

Cloud-based accounting systems offer several advantages for automated journal entries:

  • Scalability: Cloud solutions can easily scale to accommodate growing volumes of transactions.
  • Accessibility: Financial data can be accessed from anywhere, facilitating remote work and collaboration.

Types of Journal Entries Suitable for Automation

Several types of journal entries are ripe for automation, saving your team time and reducing errors. Think of these as the low-hanging fruit in your quest for a more efficient accounting process.

Recurring Entries (Rent, Insurance, etc.)

Recurring entries like rent, insurance premiums, and subscriptions are perfect candidates for automation. These entries happen like clockwork, making them predictable and easy for a system to handle. Automating these entries eliminates manual data entry, ensuring accuracy and freeing up your team's time. As HubiFi explains in our guide to automated journal entries, this automation improves accuracy, reliability, and transparency, ultimately reducing audit risks.

Accruals and Deferrals

Accruals and deferrals, also known as adjusting entries, ensure your financial records accurately reflect the correct accounting periods. These entries recognize revenue and expenses when they are earned or incurred, regardless of when cash changes hands. Automating these entries ensures they are made consistently and accurately, crucial for a clear financial picture. For high-volume businesses, this level of accuracy can significantly impact financial reporting and analysis.

Depreciation/Amortization

Depreciation and amortization, the systematic reduction of an asset's value over time, can be complex and time-consuming to calculate manually. Automating these calculations ensures accuracy and consistency, simplifying your month-end close process. As we discuss in our HubiFi guide, automating complex processes like revenue recognition, which includes depreciation and amortization, helps businesses comply with ASC 606 and improve overall financial management. This is particularly relevant for companies managing a large number of assets.

Intercompany Transactions

Intercompany transactions, those between different entities within the same organization, often involve numerous entries and reconciliations. Automating these entries streamlines the process, reducing the risk of errors and discrepancies. Automated intercompany transactions lead to faster and more accurate financial closes, giving businesses a competitive edge. This efficiency is especially valuable for larger organizations with complex intercompany relationships.

Payroll

Payroll often involves a series of complex journal entries to distribute wages, taxes, and benefits. Automating these entries not only saves time but also ensures accuracy and compliance with tax regulations. Automating payroll journal entries frees up your accounting team from tedious data entry, allowing them to focus on more strategic work. This shift allows for better resource allocation within finance teams.

Deep Dive into Adjusting Entries

Adjusting entries are essential for accurate financial reporting. Let's explore them further.

Definition and Importance of Adjusting Entries

Adjusting entries are made at the end of an accounting period to ensure that your financial statements accurately reflect the company's financial position. They account for transactions that span multiple accounting periods, ensuring that revenues and expenses are recognized in the correct period. This accuracy is fundamental for sound financial analysis and decision-making.

Five Key Types of Adjusting Entries

There are five main types of adjusting entries:

Accrued Revenues

Accrued revenues represent income earned but not yet received payment for. For example, if you've completed a project but haven't invoiced the client yet, you'd make an adjusting entry to recognize the revenue.

Accrued Expenses

Accrued expenses represent expenses incurred but not yet paid. A common example is employee salaries earned but not yet paid at the end of a pay period.

Deferred Revenues

Deferred revenues represent payments received in advance for goods or services not yet provided. Think of magazine subscriptions – the publisher receives the cash upfront but defers the revenue recognition until each magazine issue is delivered. This ensures revenue is recognized when the service is actually provided.

Prepaid Expenses

Prepaid expenses represent payments made in advance for goods or services. Insurance premiums paid upfront are a classic example. The expense is recognized gradually over the coverage period, matching the expense with the benefit received.

Depreciation Expenses

Depreciation expenses represent the allocation of an asset's cost over its useful life. This ensures that the expense is matched with the periods the asset is used to generate revenue, providing a more accurate picture of profitability.

Understanding Real Accounts (Permanent Accounts)

Real accounts, also known as permanent accounts, play a crucial role in understanding the financial position of a business. They track the cumulative balances of assets, liabilities, and equity over time.

Definition and Purpose of Real Accounts

Real accounts track the ongoing balances of items on your balance sheet. Unlike temporary accounts, which are closed out at the end of each accounting period, real accounts carry their balances forward to the next period. This provides a continuous view of a company's financial health.

Real vs. Nominal (Temporary) Accounts

The key difference between real and nominal accounts lies in their permanence. Real accounts are continuous, while nominal accounts are temporary and reset at the end of each accounting period. Nominal accounts track revenues, expenses, gains, and losses, which are then used to determine net income or loss for the period. This distinction is crucial for understanding how different accounts contribute to the overall financial picture.

Real vs. Personal Accounts

Real accounts represent tangible and intangible assets and liabilities, while personal accounts track individuals, businesses, or other organizations involved in financial transactions. Personal accounts can represent customers, vendors, or even internal departments. Understanding this difference helps categorize and track financial interactions effectively.

The Golden Rule and Real Accounts

The golden rule of accounting helps determine how to debit and credit different accounts. For real accounts, the rule is: debit what comes in and credit what goes out. This applies to assets, liabilities, and equity accounts. This principle is fundamental for maintaining balanced and accurate financial records.

Examples of Real Accounts

Common examples of real accounts include cash, accounts receivable, fixed assets, accounts payable, wages payable, common stock, and retained earnings. These accounts represent the core components of a company's balance sheet and provide insights into its financial strength and stability.

General vs. Special Journals

Different types of journals serve specific purposes in recording financial transactions. Choosing the right journal helps organize and categorize financial data effectively.

The Role of the General Journal

The general journal is the central repository for all transactions that don't fit into specialized journals. It's a chronological record of every financial event, providing a complete audit trail. This comprehensive record is essential for maintaining transparency and accountability.

Benefits of Using Special Journals

Special journals streamline the recording process for frequently occurring transactions like sales, purchases, cash receipts, and cash disbursements. They simplify data entry and improve efficiency by grouping similar transactions together. This specialization reduces complexity and improves the overall organization of financial records.

Choosing the Right Journal Entry Automation Software

Selecting the right software is crucial for successful journal entry automation. A well-chosen solution can significantly improve efficiency and accuracy in your financial processes.

Key Features to Consider

Look for software that offers features like automated data extraction, customizable templates, robust reporting capabilities, and strong security measures. Consider your specific business needs and choose a solution that aligns with your goals. Features like real-time reporting and integration capabilities can be particularly valuable for growing businesses.

Integration with Existing Systems

Seamless integration with your existing accounting software, ERP, and CRM systems is essential for efficient data flow and a unified financial view. Ensure the software you choose can connect with your current technology stack. This integration minimizes manual data transfer and ensures data consistency across all platforms. For example, HubiFi offers seamless integrations with various accounting software solutions to streamline financial processes.

The Future of Automated Journal Entries

As technology continues to advance, several trends are likely to shape the future of automated journal entries:

The Growing Impact of AI and ML

AI and ML will become more sophisticated, enabling even greater automation and accuracy in journal entries. We can expect:

  • Self-Learning Systems: AI systems will continuously learn from new data, improving their ability to predict and suggest accurate journal entries.
  • Real-Time Processing: ML algorithms will process transactions in real-time, providing up-to-date financial information.

Connecting Journal Entries with IoT Devices

The Internet of Things (IoT) will play a significant role in journal entry automation. IoT devices can:

  • Automate Data Collection: Sensors and devices can automatically capture transaction data, such as inventory levels and sales, and feed it into accounting systems.
  • Enhance Accuracy: Automated data collection reduces the risk of human error, ensuring more accurate financial records.

Better Insights Through Automated Reporting

Future accounting systems will offer advanced analytics and reporting capabilities, powered by AI and ML. These systems will:

  • Provide Insights: Advanced analytics will offer deeper insights into financial data, helping businesses make informed decisions.
  • Predict Trends: Predictive analytics will identify trends and patterns, enabling proactive financial planning.

Protecting Your Financial Data with Automation

As cyber threats evolve, security will remain a top priority. Future trends in journal entry automation will include:

  • Advanced Encryption: Enhanced encryption methods will protect financial data from unauthorized access.
  • Zero-Trust Security Models: These models will ensure that only authenticated and authorized users can access sensitive financial information.

Improving Interoperability with Automated Journal Entries

Future accounting systems will be more interoperable, allowing seamless integration with other business systems. This will:

  • Streamline Workflows: Integrated systems will streamline workflows, reducing the need for manual data entry and reconciliation.
  • Enhance Collaboration: Interoperability will facilitate collaboration between different departments, improving overall efficiency.

How HubiFi Innovates in Journal Entry Automation

HubiFi is at the forefront of journal entry automation, leveraging cutting-edge technology to deliver innovative solutions. Here's how HubiFi is leading the way:

HubiFi's AI-Powered Automation

HubiFi's AI-driven automation tools are designed to:

  • Predict and Automate Entries: HubiFi's AI algorithms analyze historical data to predict and automate journal entries, reducing manual effort.
  • Enhance Accuracy: AI-powered anomaly detection ensures the accuracy and reliability of financial records.

HubiFi's RPA Integration for Seamless Journal Entries

HubiFi integrates RPA into its accounting systems to:

  • Automate Routine Tasks: RPA bots handle routine tasks such as data entry and reconciliation, freeing up time for more strategic activities.
  • Improve Efficiency: Automated processes reduce the time and effort required for financial operations, improving overall efficiency.

HubiFi and Blockchain: Enhanced Security for Journal Entries

HubiFi leverages blockchain technology to:

  • Secure Transactions: Blockchain's immutable ledger ensures the security and integrity of financial transactions.
  • Enhance Transparency: HubiFi's blockchain solutions provide a transparent record of all transactions, facilitating audits and compliance.

HubiFi's Cloud-Based Journal Entry Solutions

HubiFi offers cloud-based accounting solutions that:

  • Scale with Your Business: HubiFi's cloud solutions can scale to accommodate growing transaction volumes, ensuring seamless operations.
  • Enable Remote Access: Financial data can be accessed from anywhere, supporting remote work and collaboration.

HubiFi's Commitment to Journal Entry Innovation

HubiFi is committed to continuous innovation, staying ahead of industry trends by:

  • Investing in R&D: HubiFi invests in research and development to explore new technologies and enhance its offerings.
  • Partnering with Industry Leaders: HubiFi collaborates with industry leaders to stay abreast of the latest developments and incorporate best practices.

How HubiFi Can Help with Real-Time Journal Entries

HubiFi's Automated Revenue Recognition Solutions

Staying on top of revenue recognition can feel like a juggling act, especially for high-volume businesses. HubiFi’s automated revenue recognition solutions are designed to simplify this process and ensure compliance with ASC 606 and IFRS 15. We handle the heavy lifting so you can focus on what matters most—growing your business. Our solutions provide real-time analytics and dynamic segmentation, giving you a clearer picture of your financial performance.

Real-Time Analytics and Dynamic Segmentation with HubiFi

Imagine having instant access to key financial insights. With HubiFi, you can. Automating your journal entries not only improves efficiency but also reveals hidden opportunities. For example, you can identify subtle shifts in margins, allowing you to address potential issues before they impact your bottom line. This real-time visibility empowers you to make data-driven decisions and optimize your financial strategies. Learn more about how HubiFi helps high-volume businesses succeed.

Seamless Integrations with Accounting Software, ERPs, and CRMs

We understand that you likely already have accounting software, ERPs, and CRMs in place. That's why HubiFi offers seamless integrations with popular platforms. This ensures your financial data flows smoothly between systems, eliminating manual data entry and reducing the risk of errors. With accurate and accessible data at your fingertips, you can close your financials quickly, confidently pass audits, and make strategic decisions based on a complete understanding of your business performance. Schedule a demo to see how HubiFi can transform your financial operations. Explore our pricing information to learn more.

Getting Started with Automated Journal Entries

The future of automated journal entries is bright, with emerging technologies and innovations poised to transform the landscape of business finance and accounting. As AI, ML, RPA, blockchain, and cloud computing continue to evolve, businesses can expect even greater automation, accuracy, and efficiency in their financial operations. HubiFi is leading the way, leveraging advanced technology to deliver cutting-edge solutions that streamline financial processes and support strategic decision-making.

Which Journal Entries Should You Automate?

Different types of journal entries exist: simple, compound, adjusting, reversing, and closing. Some are better suited for automation than others. A complete journal entry includes a reference number, the date, account names, debit and credit amounts (which must match), and a description. Businesses typically use either a general journal (for all entries) or special journals (for grouping similar transactions, like sales or purchases).

Understanding Double-Entry Bookkeeping

Remember the “golden rules” of accounting: debit what comes in, credit what goes out (for real accounts); debit expenses and losses, credit incomes and gains (nominal accounts); debit the receiver, credit the giver (personal accounts). Every financial transaction affects at least two accounts—one debited, one credited—and the debits and credits must always be equal. Debits increase asset and expense account balances; credits increase liability, owner's equity, and revenue account balances. This system is known as double-entry bookkeeping.

Working with Real Accounts

Real accounts, also known as permanent accounts, don’t close at the end of an accounting period; their balances carry over to the next. These accounts appear on the balance sheet and represent assets, liabilities, and equity, reflecting a company’s overall financial health. In contrast, nominal (temporary) accounts close at the end of the year and appear on the income statement. Contra accounts (contra-asset, contra-liability, contra-equity) reduce the balance of their corresponding main account.

Common Journal Entry Examples

Here are a few examples of common small business transactions and their corresponding journal entries:

  • Buying supplies on credit: Debit Office Supplies (asset), Credit Accounts Payable.
  • Paying suppliers: Debit Accounts Payable, Credit Cash/Bank.
  • Making a credit sale: Debit Accounts Receivable, Credit Sales Revenue.
  • Receiving a payment from a customer: Debit Cash/Bank, Credit Accounts Receivable.

For more examples of journal entries, check out this helpful resource.

Choosing the Right Automation Solution

Start by identifying repetitive, rule-based, time-consuming journal entries as prime candidates for automation. When choosing a solution, look for seamless integration with existing systems, real-time processing, customization options, robust security, scalability, and a user-friendly interface. Consider accounting software specifically designed for automated journal entries. For high-volume businesses seeking real-time revenue recognition and compliance, a solution like HubiFi, with its automated solutions and integrations with popular accounting software, ERPs, and CRMs, can be particularly beneficial. You can schedule a demo to learn more.

FAQs about Automated Journal Entries

Looking Ahead: Automated Journal Entries

Automated journal entries aren’t just a passing trend; they’re essential for modern businesses that want to improve efficiency and accuracy in their financial processes. As BlackLine points out, automating journal entries speeds up the process, improves accuracy, and frees up accountants to focus on more strategic tasks. This shift toward automation is driven by the very real need to eliminate manual data entry, which is often slow and prone to errors.

At HubiFi, we know that automating journal entries improves business accounting by reducing errors, saving time, and improving compliance. Integrating these solutions with existing systems allows for real-time processing, which is crucial for timely financial reporting. This is especially important for high-volume businesses that need to keep their financial data up-to-date.

Emerging Trends in Journal Entry Automation

Looking ahead, several key technologies will shape the future of automated journal entries. Artificial intelligence (AI) and machine learning (ML) will play a larger role in identifying patterns and anomalies in financial data, enabling more proactive fraud detection and risk management. Think of it like having a super-powered assistant who can spot potential issues before they become major problems. Trintech’s journal entry software already highlights the impact of automation, showing how manual journal entry processes are slow, error-prone, and lack transparency. Automating these entries allows for faster and more accurate financial closes, giving businesses a competitive edge.

Furthermore, blockchain technology has the potential to revolutionize audit trails and ensure data integrity. By creating a secure and transparent record of every transaction, blockchain can significantly reduce the risk of fraud and manipulation. This increased transparency can also streamline audits, making the entire process more efficient and less costly.

The Future of Finance: Journal Entry Predictions

Over the next five to ten years, expect to see even greater integration between automated journal entry systems and other financial software. This seamless flow of data will provide businesses with a more holistic view of their financial performance, enabling better decision-making. Imagine having all your financial data readily available in one place, giving you a clear and accurate picture of your business's health. This also allows for more accurate revenue recognition.

As automation becomes more sophisticated, it will also unlock deeper financial insights. Automating journal entries improves efficiency and reveals previously hidden financial insights, such as subtle margin erosion. This allows businesses to identify and address potential issues before they impact the bottom line. Instead of spending time on tedious manual tasks, finance teams can focus on strategic initiatives that drive growth and profitability.

HubiFi's Role in the Evolving Landscape of Automated Journal Entries

HubiFi is committed to staying at the forefront of these advancements. Our automated revenue recognition solutions are designed to help high-volume businesses achieve ASC 606 and IFRS 15 compliance, providing real-time analytics and dynamic segmentation. We offer software integrations with popular accounting software, ERPs, and CRMs, ensuring that your financial data is always accurate and accessible. Learn more about how HubiFi helps high-volume businesses succeed. Learn more about HubiFi or schedule a demo to see our solutions in action. You can also explore our pricing information.

Automated Journal Entries: A Quick Overview

Automated journal entries are financial transactions that are recorded automatically by accounting systems, reducing the need for manual data entry and improving accuracy.

How AI is Revolutionizing Journal Entry Automation

AI improves journal entry automation by analyzing historical data to predict and suggest entries, detecting anomalies, and continuously learning to enhance accuracy over time.

Streamlining Journal Entries with RPA

RPA automates repetitive tasks such as data entry and reconciliation, using software robots to handle these processes and improve efficiency.

The Power of Blockchain for Secure Journal Entries

Blockchain technology enhances journal entry automation by providing a secure, immutable ledger for transactions, reducing the risk of fraud and improving transparency.

Why Cloud Computing is Essential for Automated Journal Entries

Cloud computing is important for automated journal entries because it offers scalability, accessibility, and seamless integration with other business systems, supporting remote work and collaboration.

HubiFi: Leading the Way in Journal Entry Automation

HubiFi is leading in journal entry automation by leveraging AI, RPA, blockchain, and cloud computing technologies to deliver innovative solutions that streamline financial processes and enhance data accuracy.

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Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.

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