Case Studies

As a team of one, Michael K. runs the entirety of finance and accounting at Fitbod, an AI-powered strength training app with hundreds of thousands of subscribers across iOS, Android, and the web. ‍When the company looked to undergo a financing event, Michael, the VP of Finance and Operations, quickly realized that the current process would not be sufficient to pass a Quality of Earnings. 

Colt Starks, the Head of Finance at Gipper, a content creation platform, and his team lived in Stripe. Revenue recognition was simple enough when the team only had one product, but as they expanded their offerings, it was clear that their current set-up couldn’t handle additional complexity.

“ I can close out the PLG revenue in hours, not days. Nobody's downloading a bunch of random reports and trying to do a bunch of VLOOKUPs to figure out what amount that got paid or didn't get paid.” - Sara Honeycutt, CPA | VP of Finance and Accounting at copy.ai.

Strava, one the most downloaded fitness apps in the world, struggled with manual Excel processes and high volume B2C subscriptions across Apple App Store, Google, and Recurly, collecting payments via Adyen and Paypal.

AllTrails is the world’s most popular and trusted platform for outdoor exploration. They began their search for a revenue recognition service provider in 2023 and tried several implementations with smaller startups in the space in an effort to keep costs down.

Healthie, an all in one practice manager platform and EHR. They used Stripe as their payment processor for both and used Quickbooks as their GL. Due to the nature of their business, they had extremely complex billing terms including prepayments, Stripe Connected Account Application Fes, deferred payment schedules, etc

An e-learning leader, automated B2C and B2SMB revenue recognition with HubiFi, consolidating Stripe and custom data for ASC 606 compliance through the whole revenue cycle. In under a month, they replaced manual Excel processes, identified six figures in revenue leakage, and gained real-time contribution margin reporting.

Covertree Insurance automated ASC 606 compliance with HubiFi, restating 3 years of financials in under a month to meet audit deadlines for funding. HubiFi reduced audit fees, eliminated the need for nearly $100k of headcount, and delivered daily revenue insights, transforming their O2C accounting.

Sav.com, A fast-growing high volume B2C company struggled with manual, error-prone revenue recognition, diverting engineering resources from key projects. HubiFi implemented automated ASC 606 revenue recognition in one week, delivering real-time revenue insights and allowing engineers to focus on generating revenue.