Case Study: Healthie

HealthTech - Stripe and Connected Accounts

Client Overview

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Healthie, an all-in-one practice management platform and EHR, served both enterprise B2B clients and SMB doctor’s offices, using Stripe for payments and QuickBooks as their GL. Their complex billing included prepayments, Stripe Connected Account fees, and deferred payments. Frustrated with Stripe’s revenue recognition and a failed vendor implementation, VP Finance Anna Zeng and Accounting Manager Jon Ashton turned to HubiFi. In under a month, HubiFi resolved their challenges.

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The Problem

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Jon struggled with manual revenue adjustments due to Stripe’s inaccurate revenue recognition, while Anna lacked visibility into financial insights. Their order-to-cash accounting was error-prone, with Stripe unable to handle complex billing and high transaction volumes. As Excel reached its limits, manual adjustments became unsustainable, threatening business operations and potential funding. After a failed vendor attempt, they knew they had to act.

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The Solution

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The Healthie team had to avoid another quagmire.

The Healthie team entrusted HubiFi because:

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Product & Segment Analysis: HubiFi enabled real-time reporting by product and business segment with flexible pivots.
Accounting Expertise: HubiFi validated accounting data, configured policies, and streamlined reconciliation, saving Healthie valuable time.
Risk Free Contract: If HubiFi didn’t deliver in a month, Healthie could walk away—making it a no-risk decision.
Ability to Reconcile: After a failed vendor experience, Healthie needed confidence in data accuracy. HubiFi proved their expertise by reconciling the entire order-to-cash cycle with Stripe reports.

When it came down to it, HubiFi was the clear choice.

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The Outcome

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Within a month, Healthie fully reconciled Stripe transactions to their bank and gained visibility into product and business segment data, enabling daily reporting. The implementation uncovered hidden value, including old credit balances, withheld foreign currency funds, and clearer enterprise vs. SMB analysis.

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“I was skeptical when HubiFi claimed to be able to automate our Stripe order to cash accounting and give us comfort that the data was right when so many other vendors we worked with could not. But sure enough we worked with them and reconciled all of the data and gained confidence in the accounting for the first time in under 2 months. ”

Jon Ashton

Revenue Accounting Manager

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